{"id":2616,"date":"2025-02-17T14:19:00","date_gmt":"2025-02-17T14:19:00","guid":{"rendered":"https:\/\/sheets.market\/?p=2616"},"modified":"2025-02-19T09:53:55","modified_gmt":"2025-02-19T09:53:55","slug":"%d0%b8%d0%bd%d0%b2%d0%b5%d1%81%d1%82%d0%be%d1%80%d1%8b-%d0%b8%d1%89%d1%83%d1%82-%d0%b2-%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d0%be%d0%b9-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d0%b8","status":"publish","type":"post","link":"https:\/\/sheets.market\/ru\/investors-look-for-in-a-financial-model\/","title":{"rendered":"\u0427\u0442\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0438\u0449\u0443\u0442 \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438?"},"content":{"rendered":"<p>\u0417\u043d\u0430\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b, \u0447\u0442\u043e <a href=\"https:\/\/www.forbes.com\/sites\/neilpatel\/2015\/01\/16\/90-of-startups-will-fail-heres-what-you-need-to-know-about-the-10\/\"><strong>90% \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432 \u0442\u0435\u0440\u043f\u044f\u0442 \u043d\u0435\u0443\u0434\u0430\u0447\u0443, \u0438 \u043e\u0434\u043d\u0430 \u0438\u0437 \u0433\u043b\u0430\u0432\u043d\u044b\u0445 \u043f\u0440\u0438\u0447\u0438\u043d \u2014 \u043d\u0435\u0445\u0432\u0430\u0442\u043a\u0430 \u0434\u0435\u043d\u0435\u0433<\/strong><\/a>? \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u044d\u0442\u043e \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u043e \u0437\u043d\u0430\u044e\u0442. \u0412\u043e\u0442 \u043f\u043e\u0447\u0435\u043c\u0443 \u043e\u043d\u0438 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043c\u043e\u0442\u0440\u044f\u0442 \u043d\u0430 \u0432\u0430\u0448\u0443 \u0438\u0434\u0435\u044e \u2014 \u043e\u043d\u0438 \u0438\u0437\u0443\u0447\u0430\u044e\u0442 \u0432\u0430\u0448\u0438 \u0446\u0438\u0444\u0440\u044b.<\/p>\n\n\n\n<p>\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430\u044f \u0442\u0430\u0431\u043b\u0438\u0446\u0430; \u044d\u0442\u043e \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u043e \u0432\u0430\u0448\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0435 \u0432 \u0446\u0438\u0444\u0440\u0430\u0445. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u043c\u043d\u043e\u0433\u0438\u0435 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u043b\u0430\u0433\u0430\u044e\u0442, \u0447\u0442\u043e \u043d\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0435\u0435 \u0431\u043e\u043b\u044c\u0448\u0438\u043c\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0430\u043c\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u0442 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432. \u041e\u043d\u0438 \u0438\u0449\u0443\u0442 \u0447\u0442\u043e-\u0442\u043e \u0441\u043e\u0432\u0441\u0435\u043c \u0434\u0440\u0443\u0433\u043e\u0435 \u2014 \u044f\u0441\u043d\u043e\u0441\u0442\u044c, \u0440\u0435\u0430\u043b\u0438\u0437\u043c \u0438 \u043c\u043e\u0434\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0435 \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441. \u0422\u0430\u043a \u0447\u0442\u043e \u0436\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u043e\u043d\u0438 \u0445\u043e\u0442\u044f\u0442 \u0443\u0432\u0438\u0434\u0435\u0442\u044c? \u0418 \u0447\u0442\u043e \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0438\u0445 \u0443\u0439\u0442\u0438?&nbsp;<\/p>\n\n\n\n<p>\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432<\/strong><\/h2>\n\n\n\n<p>\u041f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u0443\u0433\u043b\u0443\u0431\u043b\u044f\u0442\u044c\u0441\u044f \u0432 \u0434\u0435\u0442\u0430\u043b\u0438, \u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f, \u043f\u043e\u0447\u0435\u043c\u0443 <a href=\"https:\/\/sheets.market\/ru\/2024\/07\/24\/%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d0%b0%d1%8f-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d1%8c-%d0%ba%d0%be%d1%82%d0%be%d1%80%d0%b0%d1%8f-%d0%b2%d0%bf%d0%b5%d1%87%d0%b0%d1%82%d0%bb%d0%b8%d1%82\/\"><strong>\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u0438\u043c\u0435\u044e\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432<\/strong><\/a>\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u2014 \u044d\u0442\u043e \u043c\u0430\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041e\u043d\u0430 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u0442 \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0434\u043e\u0445\u043e\u0434\u044b, \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0435 \u043f\u043e\u0442\u043e\u043a\u0438 \u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0441\u043b\u0443\u0436\u0438\u0442 \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u043e\u0434\u0430 \u0434\u043e\u0440\u043e\u0436\u043d\u043e\u0439 \u043a\u0430\u0440\u0442\u043e\u0439 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0416\u0438\u0437\u043d\u0435\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430<\/strong>: \u041c\u043e\u0436\u0435\u0442 \u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0443\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c?<\/li>\n\n\n\n<li><strong>\u041e\u0446\u0435\u043d\u043a\u0430 \u0440\u0438\u0441\u043a\u0430<\/strong>: \u041a\u0430\u043a\u043e\u0432\u044b \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0438\u0441\u043a\u0438 \u0438 \u043a\u0430\u043a \u0438\u0445 \u0441\u043d\u0438\u0437\u0438\u0442\u044c?<\/li>\n\n\n\n<li><strong>\u041f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u0440\u043e\u0441\u0442\u0430<\/strong>: \u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u044b\u043c \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0431\u0438\u0437\u043d\u0435\u0441?<\/li>\n\n\n\n<li><strong>\u0412\u043e\u0437\u0432\u0440\u0430\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 (ROI)<\/strong>: \u041a\u0430\u043a\u043e\u0432\u0430 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u0430\u044f \u043e\u0442\u0434\u0430\u0447\u0430 \u0438 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u0435\u0435 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0438\u0449\u0443\u0442 \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438<\/strong><\/h2>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0430\u044e\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u0435\u0440\u0435\u0434 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0435\u043c \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0430. \u0412\u043e\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b, \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u043d\u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u044e\u0442\u0441\u044f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u042f\u0441\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u0430<\/strong><\/h3>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0447\u0430\u0441\u0442\u043e \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043c\u043e\u0434\u0435\u043b\u0435\u0439, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u044f\u0441\u043d\u043e\u0441\u0442\u044c \u0438\u043c\u0435\u0435\u0442 \u043f\u0435\u0440\u0432\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435. \u0417\u0430\u0433\u0440\u043e\u043c\u043e\u0436\u0434\u0435\u043d\u043d\u0430\u044f \u0438\u043b\u0438 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0441\u043b\u043e\u0436\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u0441\u043a\u0440\u044b\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0438\u0434\u0435\u0438 \u0438 \u043e\u0442\u043f\u0443\u0433\u043d\u0443\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432.<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u044f\u0441\u043d\u043e\u0441\u0442\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0441 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c\u0438 \u0440\u0430\u0437\u0434\u0435\u043b\u0430\u043c\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u043e\u0442\u0447\u0435\u0442 \u043e \u043f\u0440\u0438\u0431\u044b\u043b\u044f\u0445 \u0438 \u0443\u0431\u044b\u0442\u043a\u0430\u0445, \u043e\u0442\u0447\u0435\u0442 \u043e \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432, <a href=\"https:\/\/sheets.market\/ru\/2024\/07\/24\/%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d0%b0%d1%8f-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d1%8c-%d0%ba%d0%be%d1%82%d0%be%d1%80%d0%b0%d1%8f-%d0%b2%d0%bf%d0%b5%d1%87%d0%b0%d1%82%d0%bb%d0%b8%d1%82\/\"><strong>\u0431\u0430\u043b\u0430\u043d\u0441<\/strong><\/a>).<\/li>\n\n\n\n<li>\u0418\u0437\u0431\u0435\u0433\u0430\u0439\u0442\u0435 \u043d\u0435\u043d\u0443\u0436\u043d\u043e\u0439 \u0441\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u2014 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u0441\u0430\u043c\u044b\u0445 \u0432\u0430\u0436\u043d\u044b\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u0445 \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0446\u0432\u0435\u0442\u043e\u0432\u0443\u044e \u043a\u043e\u0434\u0438\u0440\u043e\u0432\u043a\u0443 \u0434\u043b\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0432\u0445\u043e\u0434\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u0440\u0430\u0441\u0447\u0435\u0442\u043e\u0432 \u0438 \u0432\u044b\u0445\u043e\u0434\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><strong><br><\/strong>\u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 <a href=\"https:\/\/sheets.market\/ru\/2024\/07\/23\/%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d0%be%d0%b5-%d0%bc%d0%be%d0%b4%d0%b5%d0%bb%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%b4%d0%bb%d1%8f-saas-%d1%81%d1%82%d0%b0%d1%80%d1%82%d0%b0\/\"><strong>SaaS-\u0431\u0438\u0437\u043d\u0435\u0441<\/strong><\/a>, \u0432\u0430\u0448\u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0434\u0440\u0430\u0439\u0432\u0435\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u044b\u0439 \u043f\u043e\u0432\u0442\u043e\u0440\u044f\u044e\u0449\u0438\u0439\u0441\u044f \u0434\u043e\u0445\u043e\u0434 (MRR), \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 (CAC) \u0438 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043e\u0442\u0442\u043e\u043a\u0430. \u0412\u044b\u0434\u0435\u043b\u0438\u0442\u0435 \u044d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043d\u0430 \u0432\u0438\u0434\u043d\u043e\u043c \u043c\u0435\u0441\u0442\u0435 \u0432 \u0432\u0430\u0448\u0435\u0439 \u043c\u043e\u0434\u0435\u043b\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u0420\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f<\/strong><\/h3>\n\n\n\n<p>\u041f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043e\u0441\u043d\u043e\u0432\u043e\u0439 \u043b\u044e\u0431\u043e\u0439 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438. \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0431\u0443\u0434\u0443\u0442 \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u0437\u0443\u0447\u0430\u0442\u044c \u0432\u0430\u0448\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043e\u043d\u0438 \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b \u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u044b \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0439:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u0445 \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u0445 \u0440\u044b\u043d\u043a\u0430.<\/li>\n\n\n\n<li>\u0417\u0430\u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u0432\u043e\u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0438 \u0434\u0430\u0439\u0442\u0435 \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0438\u0437 \u043d\u0438\u0445.<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0437 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0439 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043b\u0443\u0447\u0430\u044f:<\/strong><strong><br><\/strong>\u0421\u0442\u0430\u0440\u0442\u0430\u043f \u0432 \u0441\u0444\u0435\u0440\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u0438 \u0441\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043b \u0442\u0435\u043c\u043f \u0440\u043e\u0441\u0442\u0430 \u0432 50% \u043f\u043e\u043c\u0435\u0441\u044f\u0447\u043d\u043e, \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044f\u0441\u044c \u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u0445 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u0445. \u041e\u0434\u043d\u0430\u043a\u043e \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u043e\u0442\u043c\u0435\u0442\u0438\u043b\u0438 \u044d\u0442\u043e \u043a\u0430\u043a \u043d\u0435\u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u043e\u0435, \u0441\u043e\u0441\u043b\u0430\u0432\u0448\u0438\u0441\u044c \u043d\u0430 \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0432\u044b\u0435 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0438 10-20%. \u041f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0435\u0432 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043c\u043e\u0433 \u0431\u044b \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0441\u0442\u043e\u0432\u0435\u0440\u043d\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/strong><\/h3>\n\n\n\n<p>\u0414\u043e\u0445\u043e\u0434 \u2014 \u044d\u0442\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0436\u0438\u0437\u043d\u0435\u043d\u043d\u043e\u0439 \u0441\u0438\u043b\u044b \u043b\u044e\u0431\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0438 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0445\u043e\u0442\u044f\u0442 \u0432\u0438\u0434\u0435\u0442\u044c \u0447\u0435\u0442\u043a\u0438\u0439 \u043f\u0443\u0442\u044c \u043a \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044e \u0434\u043e\u0445\u043e\u0434\u0430.<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 \u0434\u043e\u0445\u043e\u0434\u043e\u0432:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0420\u0430\u0437\u0431\u0435\u0439\u0442\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0434\u043e\u0445\u043e\u0434\u0430 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u043e\u0434\u0430\u0436\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u0438, \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438, \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b).<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u044e\u043d\u0438\u0442-\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0443, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c, \u043a\u0430\u043a\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442 \u043a\u0430\u0436\u0434\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442.<\/li>\n\n\n\n<li>\u041f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u0441\u0435\u0437\u043e\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><strong><br><\/strong>\u0421\u0442\u0430\u0440\u0442\u0430\u043f \u043f\u043e \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0435 \u0435\u0434\u044b \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u0432 \u0434\u0435\u043d\u044c, \u0441\u0440\u0435\u0434\u043d\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0437\u0430\u043a\u0430\u0437\u0430 \u0438 \u0441\u0442\u0430\u0432\u043e\u043a \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438. \u0421\u0442\u0430\u0440\u0442\u0430\u043f \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0441\u0432\u043e\u0435\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u0434\u043e\u0445\u043e\u0434\u0430, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0432 \u044d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0435.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u041c\u0435\u0442\u0440\u0438\u0447\u0435\u0441\u043a\u0430\u044f<\/strong><\/td><td><strong>1-\u0439 \u0433\u043e\u0434<\/strong><\/td><td><strong>2-\u0439 \u0433\u043e\u0434<\/strong><\/td><td><strong>3-\u0439 \u0433\u043e\u0434<\/strong><\/td><\/tr><tr><td>\u0417\u0430\u043a\u0430\u0437\u043e\u0432 \u0432 \u0434\u0435\u043d\u044c<\/td><td>1000<\/td><td>2000<\/td><td>4000<\/td><\/tr><tr><td>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430\u043a\u0430\u0437\u0430<\/td><td>$20<\/td><td>$22<\/td><td>$24<\/td><\/tr><tr><td>\u0421\u0442\u0430\u0432\u043a\u0430 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438<\/td><td>15%<\/td><td>15%<\/td><td>15%<\/td><\/tr><tr><td>\u0413\u043e\u0434\u043e\u0432\u043e\u0439 \u0434\u043e\u0445\u043e\u0434<\/td><td>$1,095,00<\/td><td>$2,409,00<\/td><td>$5,256,00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u0421\u0440\u0435\u0434\u043d\u044f\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430\u043a\u0430\u0437\u0430 (AOV)<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0413\u043e\u0434 1: <\/strong>$20<\/li>\n\n\n\n<li><strong>\u0413\u043e\u0434 2: <\/strong>$22 (\u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 10% \u0437\u0430 \u0441\u0447\u0435\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0434\u0430\u0436 \u0438 \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439)<\/li>\n\n\n\n<li><strong>3-\u0439 \u0433\u043e\u0434: <\/strong>$24 (\u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 9%)<br><strong><em>\u041f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435<\/em><\/strong><strong>: <\/strong>\u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u0440\u0430\u0441\u0442\u0435\u0442 \u043f\u043e \u043c\u0435\u0440\u0435 \u0442\u043e\u0433\u043e, \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432\u0432\u043e\u0434\u0438\u0442 \u0432 \u043c\u0435\u043d\u044e \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0440\u043e\u0433\u0438\u0435 \u0431\u043b\u044e\u0434\u0430 \u0438 \u043f\u043b\u0430\u043d\u044b \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0420\u0430\u0441\u0447\u0435\u0442 \u0433\u043e\u0434\u043e\u0432\u043e\u0433\u043e \u0434\u043e\u0445\u043e\u0434\u0430<\/strong>:<\/p>\n\n\n\n<p><strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0430:<\/strong><\/p>\n\n\n\n<p>\u0413\u043e\u0434\u043e\u0432\u043e\u0439 \u0434\u043e\u0445\u043e\u0434 = \u0417\u0430\u043a\u0430\u0437\u044b \u0432 \u0434\u0435\u043d\u044c \u00d7 \u0421\u0440\u0435\u0434\u043d\u0438\u0439 \u0447\u0435\u043a \u00d7 \u0421\u0442\u0430\u0432\u043a\u0430 \u043a\u043e\u043c\u0438\u0441\u0441\u0438\u0438 \u00d7 365<\/p>\n\n\n\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 \u0434\u043b\u044f 1-\u0433\u043e \u0433\u043e\u0434\u0430:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1000 \u00d7 20 \u00d7 0,15 \u00d7 365 = $1 095 000<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0430\u044f \u0440\u0430\u0437\u0431\u0438\u0432\u043a\u0430 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432<\/strong><\/h3>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0445\u043e\u0442\u044f\u0442 \u0432\u0438\u0434\u0435\u0442\u044c, \u0447\u0442\u043e \u0432\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442\u0435 \u0441\u0432\u043e\u0438 \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u0438 \u0442\u043e, \u043a\u0430\u043a \u043e\u043d\u0438 \u0431\u0443\u0434\u0443\u0442 \u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044e \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0435 \u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435, \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0438 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u044c\u043d\u044b\u0435).<\/li>\n\n\n\n<li>\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0440\u0435\u0437\u0435\u0440\u0432 \u043d\u0430 \u0441\u043b\u0443\u0447\u0430\u0439 \u043d\u0435\u043f\u0440\u0435\u0434\u0432\u0438\u0434\u0435\u043d\u043d\u044b\u0445 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432.<\/li>\n\n\n\n<li>\u041f\u043e\u043a\u0430\u0436\u0438\u0442\u0435, \u043a\u0430\u043a \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043f\u043e \u043c\u0435\u0440\u0435 \u0440\u043e\u0441\u0442\u0430 \u0434\u043e\u0445\u043e\u0434\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><strong><br><\/strong>\u041f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0441\u044b\u0440\u044c\u0435, \u0440\u0430\u0431\u043e\u0447\u0443\u044e \u0441\u0438\u043b\u0443 \u0438 \u043d\u0430\u043a\u043b\u0430\u0434\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b. \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u044d\u0442\u0438 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0432 \u0432\u0438\u0434\u0435 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430 \u043e\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0438, \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u0430\u0441\u0445\u043e\u0434\u0430\u043c\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044f \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432<\/strong><\/td><td><strong>1-\u0439 \u0433\u043e\u0434<\/strong><\/td><td><strong>2-\u0439 \u0433\u043e\u0434<\/strong><\/td><td><strong>3-\u0439 \u0433\u043e\u0434<\/strong><\/td><\/tr><tr><td>\u0421\u044b\u0440\u044c\u0435<\/td><td>$300,00<\/td><td>$600,000<\/td><td>$1,200,000<\/td><\/tr><tr><td>\u0422\u0440\u0443\u0434<\/td><td>$200,000<\/td><td>$400,000<\/td><td>$800,000<\/td><\/tr><tr><td>\u041d\u0430\u043a\u043b\u0430\u0434\u043d\u044b\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b<\/td><td>$100,000<\/td><td>$150,000<\/td><td>$200,000<\/td><\/tr><tr><td>\u041e\u0431\u0449\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b<\/td><td>$600,000<\/td><td>$1,150,000<\/td><td>$2,200,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u0410\u043d\u0430\u043b\u0438\u0437 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/strong><\/h3>\n\n\n\n<p>\u0414\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u043c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u0437\u0434\u043e\u0440\u043e\u0432\u044c\u044f. \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0445\u043e\u0442\u044f\u0442 \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u0438 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u0441 \u043b\u0438\u043a\u0432\u0438\u0434\u043d\u043e\u0441\u0442\u044c\u044e.<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u043f\u043e\u0442\u043e\u043a\u043e\u0432:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0412\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0435 <a href=\"https:\/\/sheets.market\/ru\/2024\/07\/26\/%d0%be%d1%82%d1%87%d0%b5%d1%82%d1%8b-%d0%be-%d0%b4%d0%b2%d0%b8%d0%b6%d0%b5%d0%bd%d0%b8%d0%b8-%d0%b4%d0%b5%d0%bd%d0%b5%d0%b6%d0%bd%d1%8b%d1%85-%d1%81%d1%80%d0%b5%d0%b4%d1%81%d1%82%d0%b2\/\"><strong>\u043e\u0442\u0447\u0435\u0442 \u043e \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/strong><\/a>.<\/li>\n\n\n\n<li>\u0412\u044b\u0434\u0435\u043b\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0434\u0435\u0431\u0438\u0442\u043e\u0440\u0441\u043a\u0443\u044e \u0437\u0430\u0434\u043e\u043b\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043e\u0431\u043e\u0440\u0430\u0447\u0438\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0437\u0430\u043f\u0430\u0441\u043e\u0432).<\/li>\n\n\n\n<li>\u0421\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043f\u043b\u0430\u043d \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043d\u0430 \u0441\u043b\u0443\u0447\u0430\u0439 \u043d\u0435\u043f\u0440\u0435\u0434\u0432\u0438\u0434\u0435\u043d\u043d\u044b\u0445 \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432 \u0434\u043b\u044f \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u043d\u0435\u0445\u0432\u0430\u0442\u043a\u0438 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><strong><br><\/strong>\u0420\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u0442\u044c \u0441\u0435\u0437\u043e\u043d\u043d\u044b\u0435 \u043a\u043e\u043b\u0435\u0431\u0430\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430. \u0411\u0438\u0437\u043d\u0435\u0441 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430\u043c, \u043a\u0430\u043a \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u044d\u0442\u0438\u043c\u0438 \u043a\u043e\u043b\u0435\u0431\u0430\u043d\u0438\u044f\u043c\u0438, \u0432\u043a\u043b\u044e\u0447\u0438\u0432 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u041c\u0435\u0441\u044f\u0446<\/strong><\/td><td><strong>\u041f\u0440\u0438\u0442\u043e\u043a \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/strong><\/td><td><strong>\u041e\u0442\u0442\u043e\u043a \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/strong><\/td><td><strong>\u0427\u0438\u0441\u0442\u044b\u0439 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a<\/strong><\/td><\/tr><tr><td>\u044f\u043d\u0432\u0430\u0440\u044c<\/td><td>$50,000<\/td><td>$40,000<\/td><td>$10,000<\/td><\/tr><tr><td>\u0444\u0435\u0432\u0440\u0430\u043b\u044c<\/td><td>$60,000<\/td><td>$45,000<\/td><td>$15,000<\/td><\/tr><tr><td>\u041c\u0430\u0440\u0448\u0438\u0440\u043e\u0432\u0430\u0442\u044c<\/td><td>$70,000<\/td><td>$50,000<\/td><td>$20,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0447\u0438\u0441\u0442\u043e\u0433\u043e \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430:<\/strong><\/p>\n\n\n\n<p><strong>\u0427\u0438\u0441\u0442\u044b\u0439 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a<\/strong> = \u041f\u0440\u0438\u0442\u043e\u043a \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u2212 \u041e\u0442\u0442\u043e\u043a \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/p>\n\n\n\n<p>\u041f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u044f\u043d\u0432\u0430\u0440\u044c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50 000 \u2212 40 000 = $10 000<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u0410\u043d\u0430\u043b\u0438\u0437 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438<\/strong><\/h3>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0446\u0435\u043d\u044f\u0442 \u043c\u043e\u0434\u0435\u043b\u0438, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u043d\u0435\u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c. \u0410\u043d\u0430\u043b\u0438\u0437 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0435\u0432 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044e\u0442 \u0432\u0430\u0448\u0443 \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u044c \u043a \u0440\u0430\u0437\u043d\u044b\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c.<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u0439, \u0431\u0430\u0437\u043e\u0432\u044b\u0439 \u0438 \u043d\u0430\u0438\u0445\u0443\u0434\u0448\u0438\u0439 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0446\u0435\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043e\u0431\u044a\u0435\u043c\u0430, \u0437\u0430\u0442\u0440\u0430\u0442).<\/li>\n\n\n\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><strong><br><\/strong>\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 10% \u0438\u043b\u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043d \u043d\u0430 5%. \u0421\u0442\u0430\u0440\u0442\u0430\u043f \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430\u043c, \u043a\u0430\u043a \u0441\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c\u0441\u044f \u0441 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u044f\u043c\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0432 \u044d\u0442\u0438 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u0432 \u0432\u0438\u0434\u0435 \u0434\u0438\u0430\u0433\u0440\u0430\u043c\u043c\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0421\u0446\u0435\u043d\u0430\u0440\u0438\u0439<\/strong><\/td><td><strong>\u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0434\u043e\u0445\u043e\u0434<\/strong><\/td><td><strong>\u0412\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c<\/strong><\/td><\/tr><tr><td>\u0411\u0430\u0437\u043e\u0432\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442<\/td><td>$1,000,000<\/td><td>$200,000<\/td><\/tr><tr><td>10% \u0412\u044b\u0441\u0448\u0438\u0439 CAC<\/td><td>$900,000<\/td><td>$150,000<\/td><\/tr><tr><td>5% \u0411\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u0435 \u0446\u0435\u043d\u044b<\/td><td>$950,000<\/td><td>$180,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. \u0421\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438<\/strong><\/h3>\n\n\n\n<p>\u0412\u0430\u0448\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0434\u043e\u043b\u0436\u043d\u0430 \u043e\u0442\u0440\u0430\u0436\u0430\u0442\u044c \u0432\u0430\u0448\u0443 \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0435 \u0446\u0435\u043b\u0438.<\/p>\n\n\n\n<p><strong>\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044e \u043c\u043e\u0434\u0435\u043b\u0438 \u0441\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0421\u0432\u044f\u0437\u044c <a href=\"https:\/\/sheets.market\/ru\/2024\/07\/30\/%d1%84%d0%b8%d0%bd%d0%b0%d0%bd%d1%81%d0%be%d0%b2%d1%8b%d0%b5-%d0%bf%d1%80%d0%be%d0%b3%d0%bd%d0%be%d0%b7%d1%8b-%d0%b4%d0%bb%d1%8f-%d0%b2%d0%b0%d1%88%d0%b5%d0%b3%d0%be-%d1%81%d1%82%d0%b0%d1%80%d1%82\/\"><strong>\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b<\/strong><\/a> \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430\u043c (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044e \u0440\u044b\u043d\u043a\u0430, \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432).<\/li>\n\n\n\n<li>\u0412\u044b\u0434\u0435\u043b\u0438\u0442\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u044d\u0442\u0430\u043f\u044b \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (KPI).<\/li>\n\n\n\n<li>\u041f\u043e\u043a\u0430\u0436\u0438\u0442\u0435, \u043a\u0430\u043a \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0443\u0441\u043a\u043e\u0440\u044f\u0442 \u0440\u043e\u0441\u0442.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u041f\u0440\u0438\u043c\u0435\u0440:<\/strong><strong><br><\/strong>\u0411\u0438\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u0438\u0449\u0443\u0449\u0430\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0434\u043b\u044f \u043a\u043b\u0438\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0441\u043f\u044b\u0442\u0430\u043d\u0438\u0439, \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0432 \u0441\u0432\u043e\u044e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0442\u0430\u043a\u0438\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u044d\u0442\u0430\u043f\u044b, \u043a\u0430\u043a \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0435 FDA \u0438 \u0432\u044b\u0445\u043e\u0434 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0412\u0435\u0445\u0430<\/strong><\/td><td><strong>\u0425\u0440\u043e\u043d\u043e\u043b\u043e\u0433\u0438\u044f<\/strong><\/td><td><strong>\u0420\u0430\u0441\u0445\u043e\u0434\u044b<\/strong><\/td><\/tr><tr><td>\u0424\u0430\u0437\u0430 1 \u043a\u043b\u0438\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0441\u043f\u044b\u0442\u0430\u043d\u0438\u0439<\/td><td>2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2024 \u0433.<\/td><td>$500,000<\/td><\/tr><tr><td>\u041e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0435 FDA<\/td><td>4 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2025 \u0433.<\/td><td>$1,000,000<\/td><\/tr><tr><td>\u0412\u044b\u0445\u043e\u0434 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a<\/td><td>2 \u043a\u0432\u0430\u0440\u0442\u0430\u043b 2026 \u0433.<\/td><td>$2,000,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0434\u043b\u044f \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/smiling-senior-businessman-showing-thumb-up-sign-front-businesspeople-discussing-office-1024x683.jpg?wsr\" alt=\"\u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0438\u0449\u0443\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c\" class=\"wp-image-2620\" srcset=\"https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/smiling-senior-businessman-showing-thumb-up-sign-front-businesspeople-discussing-office-1024x683.jpg 1024w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/smiling-senior-businessman-showing-thumb-up-sign-front-businesspeople-discussing-office-300x200.jpg 300w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/smiling-senior-businessman-showing-thumb-up-sign-front-businesspeople-discussing-office-768x512.jpg 768w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/smiling-senior-businessman-showing-thumb-up-sign-front-businesspeople-discussing-office-1536x1024.jpg 1536w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/smiling-senior-businessman-showing-thumb-up-sign-front-businesspeople-discussing-office-2048x1365.jpg 2048w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/smiling-senior-businessman-showing-thumb-up-sign-front-businesspeople-discussing-office-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438 \u0441 \u043d\u0443\u043b\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0443\u0433\u0430\u044e\u0449\u0438\u043c, \u043d\u043e \u0432\u0430\u043c \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u0432 \u043e\u0434\u0438\u043d\u043e\u0447\u043a\u0443. \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u043c\u043e\u0433\u0443\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p><strong>\u0417\u0430\u0447\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0448\u0430\u0431\u043b\u043e\u043d\u044b?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u042d\u043a\u043e\u043d\u043e\u043c\u044c\u0442\u0435 \u0432\u0440\u0435\u043c\u044f, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0438.<\/li>\n\n\n\n<li>\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u044c\u0442\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u043c \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043c.<\/li>\n\n\n\n<li>\u0421\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u044c\u0442\u0435\u0441\u044c \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u0434\u0435\u044f\u0445, \u0430 \u043d\u0435 \u043d\u0430 \u0440\u0443\u0447\u043d\u044b\u0445 \u0440\u0430\u0441\u0447\u0435\u0442\u0430\u0445.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0418\u0441\u0441\u043b\u0435\u0434\u0443\u0439\u0442\u0435 SHEETS.MARKET \u0434\u043b\u044f \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e \u0448\u0430\u0431\u043b\u043e\u043d\u043e\u0432<br><\/strong>\u041d\u0430 \u0441\u0430\u0439\u0442\u0435 SHEETS.MARKET \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u043e\u0432, \u041c\u0421\u041f \u0438 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439. \u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c SaaS, \u0448\u0430\u0431\u043b\u043e\u043d \u043e\u0446\u0435\u043d\u043a\u0438 DCF \u0438\u043b\u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u043f\u043e\u0442\u043e\u043a\u043e\u0432, \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u0432\u0441\u0435, \u0447\u0442\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sheets-market\/\"><strong>\u041f\u043e\u0434\u043f\u0438\u0448\u0438\u0442\u0435\u0441\u044c \u043d\u0430 \u043d\u0430\u0441 \u0432 LinkedIn<\/strong><\/a> \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0445 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0439, \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u043f\u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u043c\u0443 \u043c\u043e\u0434\u0435\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u044b \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439 \u043c\u043e\u0434\u0435\u043b\u0438, \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u043c\u044b\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u0430\u043c\u0438<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u041f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0434\u043e\u0445\u043e\u0434\u043e\u0432<\/strong><\/h3>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0438\u0449\u0443\u0442 \u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u0435, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b \u0434\u043e\u0445\u043e\u0434\u043e\u0432. \u041c\u043e\u0434\u0435\u043b\u044c \u0434\u043e\u0445\u043e\u0434\u043e\u0432 TechNova \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u0413\u043e\u0434<\/strong><\/td><td><strong>\u0414\u043e\u0445\u043e\u0434 ($M)<\/strong><\/td><td><strong>\u0422\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430 (%)<\/strong><\/td><td><strong>\u0414\u043e\u0445\u043e\u0434 \u043e\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0438 (%)<\/strong><\/td><td><strong>\u0415\u0434\u0438\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0445\u043e\u0434 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 (%)<\/strong><\/td><\/tr><tr><td>2022<\/td><td>15<\/td><td>80<\/td><td>85<\/td><td>15<\/td><\/tr><tr><td>2023<\/td><td>27<\/td><td>80<\/td><td>87<\/td><td>13<\/td><\/tr><tr><td>2024<\/td><td>45<\/td><td>67<\/td><td>90<\/td><td>10<\/td><\/tr><tr><td>2025<\/td><td>72<\/td><td>60<\/td><td>92<\/td><td>8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435:<\/em> \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0445\u043e\u0442\u044f\u0442 <strong>\u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0435 \u0442\u0435\u043c\u043f\u044b \u0440\u043e\u0441\u0442\u0430<\/strong> \u0430 \u043d\u0435 \u0430\u0433\u0440\u0435\u0441\u0441\u0438\u0432\u043d\u044b\u0435, \u043d\u0435\u0440\u0435\u0430\u043b\u0438\u0441\u0442\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u0412\u0430\u043b\u043e\u0432\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c<\/strong><\/h3>\n\n\n\n<p>TechNova \u0434\u043e\u043b\u0436\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u043f\u0443\u0442\u044c \u043a \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u0413\u043e\u0434<\/td><td>\u0414\u043e\u0445\u043e\u0434 ($M)<\/td><td>\u0421\u0435\u0431\u0435\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 (COGS) ($M)<\/td><td>\u0412\u0430\u043b\u043e\u0432\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c ($M)<\/td><td>\u0412\u0430\u043b\u043e\u0432\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c (%)<\/td><\/tr><tr><td>2022<\/td><td>15<\/td><td>6<\/td><td>9<\/td><td>60<\/td><\/tr><tr><td>2023<\/td><td>27<\/td><td>10<\/td><td>17<\/td><td>63<\/td><\/tr><tr><td>2024<\/td><td>45<\/td><td>15<\/td><td>30<\/td><td>67<\/td><\/tr><tr><td>2025<\/td><td>72<\/td><td>20<\/td><td>52<\/td><td>72<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435:<\/em> \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u043e\u0436\u0438\u0434\u0430\u044e\u0442 <strong>\u0432\u044b\u0441\u043e\u043a\u0430\u044f \u0432\u0430\u043b\u043e\u0432\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c<\/strong> \u0432 SaaS-\u0431\u0438\u0437\u043d\u0435\u0441\u0435 (\u043e\u0431\u044b\u0447\u043d\u043e \u0432\u044b\u0448\u0435 70%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u0410\u043d\u0430\u043b\u0438\u0437 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/strong><\/h3>\n\n\n\n<p>\u041f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u0413\u043e\u0434<\/td><td>\u041e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a ($M)<\/td><td>\u0421\u0432\u043e\u0431\u043e\u0434\u043d\u044b\u0439 \u0434\u0435\u043d\u0435\u0436\u043d\u044b\u0439 \u043f\u043e\u0442\u043e\u043a ($M)<\/td><td>\u0421\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0433\u043e\u0440\u0435\u043d\u0438\u044f ($M)<\/td><\/tr><tr><td>2022<\/td><td>-5<\/td><td>-7<\/td><td>3<\/td><\/tr><tr><td>2023<\/td><td>-2<\/td><td>-4<\/td><td>2<\/td><\/tr><tr><td>2024<\/td><td>8<\/td><td>5<\/td><td>1<\/td><\/tr><tr><td>2025<\/td><td>20<\/td><td>15<\/td><td>0.5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435:<\/em> \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0445\u043e\u0442\u044f\u0442 \u0432\u0438\u0434\u0435\u0442\u044c <strong>\u043f\u0443\u0442\u044c \u043a \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u043e\u043c\u0443 \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u043c\u0443 \u043f\u043e\u0442\u043e\u043a\u0443<\/strong> \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 3-5 \u043b\u0435\u0442.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (CAC) \u0438 \u043f\u043e\u0436\u0438\u0437\u043d\u0435\u043d\u043d\u0430\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c (LTV)<\/strong><\/h3>\n\n\n\n<p>\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u0440\u0430\u0441\u0447\u0435\u0442\u0435 \u043d\u0430 \u043e\u0434\u043d\u043e\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u041c\u0435\u0442\u0440\u0438\u0447\u0435\u0441\u043a\u0430\u044f<\/td><td>2022<\/td><td>2023<\/td><td>2024<\/td><td>2025<\/td><\/tr><tr><td>\u0421\u0410\u0421 ($)<\/td><td>800<\/td><td>750<\/td><td>700<\/td><td>650<\/td><\/tr><tr><td>\u041b\u0422\u0412 ($)<\/td><td>5000<\/td><td>5500<\/td><td>6000<\/td><td>6500<\/td><\/tr><tr><td>\u0421\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 LTV\/CAC<\/td><td>6.25<\/td><td>7.33<\/td><td>8.57<\/td><td>10.00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435:<\/em> \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0438\u0449\u0443\u0442 <strong>\u0421\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 LTV: CAC 3:1 \u0438\u043b\u0438 \u0432\u044b\u0448\u0435<\/strong> \u043a\u0430\u043a \u043f\u0440\u0438\u0437\u043d\u0430\u043a \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432\u0437\u043b\u0435\u0442\u043d\u043e-\u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u043e\u0439 \u043f\u043e\u043b\u043e\u0441\u044b \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f<\/strong><\/h3>\n\n\n\n<p>\u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e TechNova \u0431\u0443\u0434\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432?<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432<\/td><td>\u0420\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 (%)<\/td><td>\u0421\u0443\u043c\u043c\u0430 ($M)<\/td><\/tr><tr><td>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/td><td>40<\/td><td>10<\/td><\/tr><tr><td>\u041f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/td><td>30<\/td><td>7.5<\/td><\/tr><tr><td>\u041f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/td><td>15<\/td><td>3.75<\/td><\/tr><tr><td>\u041e\u0431\u0449\u0438\u0435 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438<\/td><td>10<\/td><td>2.5<\/td><\/tr><tr><td>\u0420\u0435\u0437\u0435\u0440\u0432\u043d\u044b\u0439 \u0444\u043e\u043d\u0434<\/td><td>5<\/td><td>1.25<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435:<\/em> \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u0445\u043e\u0442\u044f\u0442 \u0441\u0440\u0435\u0434\u0441\u0442\u0432 <strong>\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u044b<\/strong> \u0434\u043b\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u041e\u0446\u0435\u043d\u043a\u0430 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0432\u044b\u0445\u043e\u0434\u0430<\/strong><\/h3>\n\n\n\n<p>\u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u043e\u0446\u0435\u043d\u043a\u0443 TechNova \u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432\u044b\u0445\u043e\u0434\u0430 \u0438\u0437 \u043d\u0435\u0435.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u0413\u043e\u0434<\/td><td>\u041f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043e\u0446\u0435\u043d\u043a\u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 ($M)<\/td><td>\u041f\u043e\u0441\u0442-\u0434\u0435\u043d\u0435\u0436\u043d\u0430\u044f \u043e\u0446\u0435\u043d\u043a\u0430 ($M)<\/td><td>\u041e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0439 \u0432\u044b\u0445\u043e\u0434\u043d\u043e\u0439 \u043a\u0440\u0430\u0442\u043d\u044b\u0439<\/td><\/tr><tr><td>2022<\/td><td>80<\/td><td>105<\/td><td>5X<\/td><\/tr><tr><td>2023<\/td><td>150<\/td><td>175<\/td><td>6X<\/td><\/tr><tr><td>2024<\/td><td>250<\/td><td>275<\/td><td>7X<\/td><\/tr><tr><td>2025<\/td><td>400<\/td><td>425<\/td><td>8X<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432\u044b\u0445\u043e\u0434\u0430:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IPO (\u043f\u0435\u0440\u0432\u0438\u0447\u043d\u043e\u0435 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e\u0435 \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0430\u043a\u0446\u0438\u0439)<\/li>\n\n\n\n<li>\u041f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u0435 \u0431\u043e\u043b\u0435\u0435 \u043a\u0440\u0443\u043f\u043d\u043e\u0439 SaaS-\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439<\/li>\n\n\n\n<li>\u0427\u0430\u0441\u0442\u043d\u044b\u0439 \u0432\u044b\u043a\u0443\u043f \u0430\u043a\u0446\u0438\u0439<\/li>\n<\/ul>\n\n\n\n<p><em>\u041a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435:<\/em> \u0418\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 <strong>\u0447\u0435\u0442\u043a\u0438\u0439 \u043f\u043b\u0430\u043d \u0432\u044b\u0445\u043e\u0434\u0430<\/strong> \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043e\u043c \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p><em>TechNova Solutions \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 <\/em><strong><em>SaaS-\u0431\u0438\u0437\u043d\u0435\u0441 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043e\u043c \u0440\u043e\u0441\u0442\u0430<\/em><\/strong><em> \u0441 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u043e\u0439 \u0431\u043b\u043e\u043a\u0430, \u0447\u0435\u0442\u043a\u0438\u043c \u043f\u0443\u0442\u0435\u043c \u043a \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435\u043c \u0441\u0440\u0435\u0434\u0441\u0442\u0432. \u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u043c\u043e\u0434\u0435\u043b\u044c \u0443\u0441\u043f\u043e\u043a\u0430\u0438\u0432\u0430\u0435\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u044f:&nbsp;<\/em><\/p>\n\n\n\n<p>\u2705 \u0423\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u0440\u043e\u0441\u0442 \u0434\u043e\u0445\u043e\u0434\u043e\u0432.<br>\u2705 \u0412\u044b\u0441\u043e\u043a\u0430\u044f \u0432\u0430\u043b\u043e\u0432\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c<br>\u2705 \u041f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0442\u0440\u0430\u0435\u043a\u0442\u043e\u0440\u0438\u044f \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0433\u043e \u043f\u043e\u0442\u043e\u043a\u0430<br>\u2705 \u0412\u044b\u0441\u043e\u043a\u043e\u0435 \u0441\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 LTV: CAC<br>\u2705 \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0432\u044b\u0445\u043e\u0434\u0430<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435: \u0412\u0430\u0448\u0430 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\u043f\u0440\u0435\u0434\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u043c \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0430\u0439\u0434\u0435\u0442 \u043e\u0442\u043a\u043b\u0438\u043a \u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432 \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442 \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u043d\u0430 \u0443\u0441\u043f\u0435\u0445.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-19-155140-4-1024x425.png?wsr\" alt=\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 sheet.market\" class=\"wp-image-2621\" srcset=\"https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-19-155140-4-1024x425.png 1024w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-19-155140-4-300x125.png 300w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-19-155140-4-768x319.png 768w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-19-155140-4-600x249.png 600w, https:\/\/sheets.market\/wp-content\/uploads\/2025\/02\/Screenshot-2024-07-19-155140-4.png 1336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0413\u043e\u0442\u043e\u0432\u044b \u0432\u044b\u0432\u0435\u0441\u0442\u0438 \u0441\u0432\u043e\u0435 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\u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u043c \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0435\u043c, \u043d\u0430\u0448\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u044b \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u043f\u043e\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0438\u0442 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u043e\u0432 \u0438 \u0431\u0443\u0434\u0435\u0442 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442\u0443.<\/p>","protected":false},"excerpt":{"rendered":"<p>Did you know that 90% of startups fail, and one of the top reasons is running out of cash? Investors know this all too well. That\u2019s why they don\u2019t just look at your idea\u2014they scrutinize your numbers. A financial model isn\u2019t just a spreadsheet; it\u2019s a story about your business in numbers. Yet, many founders<\/p>","protected":false},"author":0,"featured_media":2619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-2616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-models"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Do Investors Look for in a Financial Model? - Sheets.Market<\/title>\n<meta name=\"description\" content=\"Discover what investors look for in a financial model, including revenue projections, cash flow, risk assessment, and key financial metrics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sheets.market\/ru\/\u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b-\u0438\u0449\u0443\u0442-\u0432-\u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0439-\u043c\u043e\u0434\u0435\u043b\u0438\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Do Investors Look for in a Financial Model? 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